Personal BrandingUncategorized

Visibility and YOU!


Dear Friend,

My name is Abisoye “Faari” Akinola.

I am a warm, enthusiastic person, am very bright and full of potential. I live in the world of possibilities, and can become very passionate and excited about things. My enthusiasm lends me the ability to inspire and motivate and help others, more so than most people. I love life, seeing it as a special gift, and strive to make the most out of it.
By day, I work as an IT projects officer in one of Nigeria’s leading FMCG brands. A job that I do with enthusiasm especially because of the different challenges.

However a while back, I realized I was dissatisfied and wanted more and I wasn’t getting it in spite of how hard I tried to invest in myself, my career and my budding business. I wasn’t getting the opportunities I desired to have.

I did some research and found that I wasn’t alone, a lot of professionals were also at this level of dissatisfaction, the desire to be ahead of the curve, make a difference, be a valued, to stand out and not just part of a demographic is one of the biggest most fulfilling desire to be met.

A lot of us are really tired of status-quo! You just know that with all the work you are putting in professionally, you wish there were more opportunities coming your way: you are working very hard to improve yourself, you recently added some new qualifications to your name, you are expert level in relevant skills to your industry.

So why isn’t your appraisal as colorful as you desire it to be?

Why aren’t you getting interviews for the kind of positions you desire?

Or as an entrepreneur, why are your phones not buzzing for your service as much as you desire to offer.

You feel undervalued and invisible!

So I did what I usually would do when I need to find anything or anyone…I googled myself.

What came up first?


All I have been summed to be was a mere account on a social networking site and It wasn’t even me. Another person also had my name

I asked myself, why should anyone pick me?

In this very digital world, the questions however are: how would anyone find me as a valuable professional?

what are the possibilities and opportunities I am expecting to come my way as an entrepreneur?

How does anyone perceive me as a subject matter expert in my field?

Am I communicating my desired Image?

What is my brand?

How are am I projecting the desired me?

Am I considered the go-to-guy and solution expert in my field?

You have to position yourself in unique ways in order to stand out from others. You have to meet all of the subconscious expectations and go beyond the mundane to truly impress and be found. Everyone has that degree, but do YOU have a memorable personality?

There are platforms that allow you project the unique YOU to the world. You are a gift and you can share that awesome light and attract those opportunities that you truly desire. I can help achieve this status by creating you into a Brand that you already are so that the whole world can find YOU and that you can shine.

Before I go Kindly do this exercise .

Go to Google (
Type your name in the search box using quotation marks.

Example: “Abisoye Akinola”

Screenshot of my search

Take a moment to think about how you want to be known.
Now looking at only the results that are about YOU on the first three pages, select the option that best describes your results:

No relevance – The results that are about me have no relation to how I want to be perceived professionally.

Some relevance – A few of the results that are about me communicate how I want to be known.

Complete relevance – Almost all of the results that are about me are very consistent with my area of expertise and how I want to be known.

If you did the exercise and you do not like the option that best describes your results…then I may have been sent to you. Don’t ignore this.

Write to me….

Like I mentioned earlier, I am enthusiastic person and I have the gift of learning and helping people, I however am tired of status -quo and I have decided to be deliberate this year by helping professionals who are willing to project their unique truths. I would be creating my personal brand online and offline as a thought leader in my chosen field. I also would love to work with a few carefully selected professionals to help create very interesting online brands.

I am so excited about the opportunities that abound in 2016 and would like to be a part of your amazing story.

Let’s do this together

Yours sincerely,
Abisoye “Faari” Akinola

Author: Abisoye “Faari” Akinola

Abisoye is an IT Professional and a Corporate Trainer by day, Mom & Wife on weekends and LinkedIn enthusiasts every other time.
She believes LinkedIn is the real deal to find and meet awesome professionals and thanks, Reid Hoffman for the Idea!
Your go-to girl when you need to brainstorm great ideas.
She helps bored mid-career professionals who need get to switch gear to the next level using personal branding and confidence as tools!
You can find sharing her daily wisdom on Instagram

4 thoughts on “Visibility and YOU!

  1. Hello Abisoye,
    First of all, Kudos on this article! You just got me. I feel cluessless…sometimes. I have an idea of how my lingerie brand should be , but no idea on how to go about it. I will appreciate it if you could shed some more light. In the meantime I will send an email and await your feedback.

    Pardon me if I seem forward, but I feel like I found a kindred spirit in you!. Cheers!!!

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